Monday, January 16, 2006
9:43 PM
Marketing
dunno y i suddenly so semangat, i followed the Pesta Pantun pple 2 do some marketing (dats wad dey call it la, padahal begging for money ;p) tadi kat bugis and geylang. we came across dis office SGM and mistook it for a subsidiary of KGMS. apparently, it was a financial firm catered for guru2 melayu in spore. anway, it was one eye-opening experience coz we were directly ushered into a boardroom for a meeting wif the manager and his secretary. Wan, Zahzah, Maly and Nadia actually did a great job in presenting Pesta Pantun and explaining the need for financial sponsorship and its likely we'll get dat financial sponsorship. but i guess there is still a need to brush up in 'selling' and being more aggresive in answerin the 'what's in it for them' question. certain lessons learnt from dis:
1) Effective presentation and how u portray urself and ur organisation will put u in a good stead
2) Knowledge of the background of the company ure trying to woo...actually we had no idea wad SGM did. the manager was kind enuff to explain and based on what was learnt, the PP committee put forward a strong impromptu marketing strategy where SGM could use PP as a platform for a potential market and promote its services
3) Come up with a better selling point rather than the normal 'putting ur logo on our posters/website'
ohhh...after dat, me managed 2 secure two more sponsorships in the form of food and books. how cool is dat? hehehe so fun!
.sincera fazzy.
